Since 2003 and for three participations, the United Kingdom entered the Junior Eurovision Song Contest through ITV. It seems that the UK is making efforts to return to the Junior Eurovision Song Contest through the Welsh broadcaster S4C which is an active member of the European Broadcasting Union. The broadcaster has told the press that they are interested to bid in Junior Eurovision 2008 promoting their own language. S4C wants to revamp Junior Eurovision in the United Kingdom since the viewing rates were awfully low during the three first years participating. The negotiations are still ongoing. S4C is a regional broadcaster though it's available throughout the country.