Another big milestone has been reached in the lead up to Oslo 2010. Moments ago, Norwegian broadcaster NRK revealed the theme art and slogan for the upcoming Eurovision Song Contest at a well-attended press conference. Next year's running of Europe's favourite TV-show will be constructed around the theme 'Share The Moment'.
The theme art design of the 2010 Eurovision Song Contest was designed by the award-winning Norwegian design firms Gosu, Handverk and Snøhetta, based on a detailed brief of NRK. "We want to share the Eurovision Song Contest, rather than just broadcast it," Hasse Lindmo, TV-producer of the contest for NRK, said to Eurovision.tv.
"One particular thing that makes the Eurovision Song Contest such a unique event is the fact that it's the only time of the year in Europe that some 125 million people are doing exactly the same thing, at exactly the same time. Whether you're in Iceland or in Armenia, in Portugal or in Finland. Or here in Oslo," Lindmo explained.
"What do some 125 million people look like? That was one our main questions." The coloured spheres represent gathering people and the diversity of emotions surrounding the Eurovision Song Contest. The theme 'Share The Moment' will be closely embedded into the two Semi-Finals and the Final of the 2010 Eurovision Song Contest, as well as in the events in the weeks and months leading up to it, such as the draws, the Heads of Delegation meeting in March, the welcome reception in mid-May and after-parties.
